@misc{KohlerDehmel2015,
  author    = {Irina Kohler and Lisa Dehmel},
  title     = {Wertsch{\"o}pfung durch Unternehmenskommunikation - Evaluation der Erfolgswirkung durch Kommunikations-Controlling},
  institution = {Wirtschaft},
  series    = {Discussion Papers in Business and Economics},
  number    = {14},
  type      = {workingpaper},
  pages     = {IV, 35},
  year        = {2015},
}